WE ARE...

the first and only SOBER - No & Low Alcohol consultancy in Austria and Mallorca.

Specialized in the professional, economically sustainable and successful sales & brand development in the area of ONTRADE / B2B & HORECA.

We offer individual,exclusive and holistic consulting & services of a professional management consultancy. Specialized in the requirements of No & Low Alcohol producers, the Austrian (and Mallorcan) beverage market, B2B customers and their consumers / users.

The companions, developers and implementers for No & Low Alcohol beverage producers / manufacturers from Austria, Germany, Holland, Italy (South Tyrol), Switzerland and the far north of the European Union.

We connect you with your optimal B2B resellers, general distributors and suitable sales organizations. We take care of the smooth and successful implementation of your products / brand with your sales partners and also take care of the BIG 5 sales brand topics:
AVAILABILITY, CONVENIENCE, VISIBILITY, PERFECT SERVE and ACTIVATION

In addition, as specialist, topic and trend experts, we support your sales partner's sales staff / KAMs as buddiesales.

The No & Low consultants & portfolio developers of general distributors, beverage retailers, beverage distributors and beverage distribution organizations.

THE SOBER UNIVERSE CONCEPT:
I. SOBER EVENTS
Your partner for No & Low Alcohol event management within the scope of your B2B HORECA / customer event.

II. SOBER EXPERTS
Experts for the topics BAR Tending & Mixology
Experts for the topics FOOD PAIRING with non-alcoholic alternatives & options
Experts for the topics PLANT BASED KITCHEN in combination with non-alcoholic alternatives & options.

III. SOBER MEDIA & COMMUNICATIONS
Communication services (print, online, social media,...)

MARKET

ON TRADE
general distribution, beverage wholesale, beverage trade, beverage & food distribution organizations, breweries, cash & carry, wine trade, spirits trade,
e-commerce, organic specialist market

OFF TRADE
Retail & Drugstore

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